AG Fronzoni 1923-2002

AG Fronzoni

AG Fronzoni

AG Fronzoni was an Italian philosopher, architect, and minimalist designer. One of the lesser-known designers of the 20th century, he deserves much recognition for his bold use of black and white for poster design. There is a nice summary of his life on wikipedia, but I only recently discovered his talents thanks to a failed Kickstarter campaign (here’s hoping the project will be resurrected).AG-Fronzoni-affiches-07

We need to aim at essential things, to remove every redundant effects, every useless flowering, to elaborate a concept on mathematical bases, on fundamental ideas, on elementary structures; we strongly need to avoid waste and excess. – AG Fronzoni

AG-Fronzoni-affiche-Arte-e-didattica-1979Unfortunately, most printed material about Fronzoni has been OOP for years, so the images here are from those available on the internet.

Black and white as a reductive approach that is taken to the point of extinction: less and more. What counts is frequently not abundance but emptiness and absence. Contributions to the deconstruction and construction of a total space, essentially a spiritual one, an inner order. – AG Fronzoni

More information and quotes can be found at this tumblr site and a great flickr collection.


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